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Pepsico: Their Place in the Soft Drink Industry
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Economic Articles research papers
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11 pages. Looks
at the Pepsico organization and its use of the five forces model
of competition, that is, the rivalry among competing sellers,
suppliers, buyers, potential new entrants to the soft drink
inudstry, and firms with substitute products such as juice and
water and the five competitive strategies model which includes
low cost leadership, broad differentiation strategy, focused low
cost, focused differentiation, and best cost provider in the cola
wars. Bibliography includes 6 sources.
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Pages:
11
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Filename:D0_JGAsoftd.wps |
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Paper Title:
Pepsico: Their Place in the Soft Drink Industry
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