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Pfizer Inc.: Publics And Public Opinion
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This 5 page paper discusses Pfizer Inc. The writer identifies the different publics the company serves and comments on the inactive publics and why the company needs to consider these groups. The essay also discusses public opinion and how Pfizer is attempting to change the negative opinion Americans hold towards pharmaceutical companies. Finally, the writer comments on the effectiveness of the companies messages to the public. Bibliography lists 8 sources.
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Pages:
5
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Filename:MM12_PGpzrpr.rtf |
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Paper Title:
Pfizer Inc.: Publics And Public Opinion
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