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Pfizer Marketing for Cattle Herds
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This 12 page paper is based in a case study supplied by the student. Pfizer is marketing animal drug profits, such as vaccines and antibiotics, but the segmentation system they are sing was design many years ago. The paper considers why it may be time for this to be change, how it can be changed and suggests a new approach to marketing based on the company's core competences and the new market segments. The bibliography cites 5 sources.
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Pages:
12
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Filename:TS14_TEpfcattle.rtf |
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Paper Title:
Pfizer Marketing for Cattle Herds
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