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Philip Morris Marketing Strategy
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An 8 page paper discussing this tobacco company's
approach to strategy in a difficult time when there is great social attention trained on its industry.
Philip Morris has provided a lesson in excellent analysis of current situations, the likely path of
the future and honest assessment of how it can use current conditions to its advantage. In
publicly supporting the marketing restrictions that have been placed on the industry, the
company has used all the best practices of identifying strategic options and choosing those with
the greatest potential for positive return, while simultaneously setting itself apart from its more
negative competitors. Bibliography lists 7 sources in 12 footnotes.
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Pages:
8
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Filename:CC6_KS-PhMstrat.wps |
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Paper Title:
Philip Morris Marketing Strategy
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