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                                                                                    Philip Morris to Youth: "To Smoke or Not to Smoke"
                                                                                
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                                                                                            5 pages in
length.  This hard-hitting paper examines the ad campaign by
Philip Morris to discourage teens from smoking.  But is that what
the campaign is really about?  Discussion includes the use of
logos, pathos and ethos, descriptions of the commercials in
questions, as well as their underlying meaning.  Bibliography
lists 5 sources.  
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                                                                                            Pages:
                                                                                            5
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                                                                                            Filename:D0_JGAcigrt.wps | 
                                                                                     
                                                                                    
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                                                                                            Paper Title:
                                                                                            Philip Morris to Youth: "To Smoke or Not to Smoke"
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