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Planning and Launching a New Brand
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This 14 page paper considers how a new product can be launched looks at the development of the brand logo and the importance of the marketing mix. The paper uses a fictitious company to launch a new product; a vegetarian cat food. The same principles and theories may be applied to any new product. The bibliography cites 8 sources.
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Pages:
14
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Filename:TS14_TEcatveggie.rtf |
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Paper Title:
Planning and Launching a New Brand
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