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Porsche Case Study
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This 6 page paper examines a case study provided by the student, answering a set of 5 questions. The first question examines decision-making process by traditional Porsche customer. The second question considers the way in which the buyer decision-making process differs for Cayenne or Panamera buyers. The reasons behind increases sales in the 1970s and 80s is discussed when answering the third question, the development of positive and negative attitudes towards Porsche and the role of self-concept in the buyer decision-making process are discussed in the last two questions. The bibliography cites 4 sources.
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Pages:
6
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Filename:TS65_TEporsche.doc |
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Paper Title:
Porsche Case Study
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