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Pricing Decision Case Study
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This 4 page paper looks at a case study where a company has to decide whether to reduce prices to increase the volume of sales or see sales fall further with prices retained at the same level. The issues considered are the elasticity, the impact on the demand projections if other companies increase their prices, and finally the impact on revenue and the result in profit terms of either option. The bibliography cites 2 sources.
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Pages:
4
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Filename:TS14_TELTprice.rtf |
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Paper Title:
Pricing Decision Case Study
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