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Pricing Issues in the European Automotive Market
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A 30 page paper extending the automotive market discussion in the 26-page paper of the same name. The paper discusses the euro's role in the pricing dilemmas that Europe's auto makers face, including the state of the product cycle in the auto industry. The increasing pressures of global competition in the auto industry exacerbate Europe's auto makers' pricing and product dilemmas. The paper discusses general pricing issues and the elasticity of the price for cars. It recommends that one or two competitors can gain significant short term benefit in increased revenues through decreasing prices temporarily, which has been the case at Volkswagen in the period of 2000 to 2002. Bibliography lists 15 sources.
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Pages:
30
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Filename:CC6_KSeuPricAuto2.rtf |
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Paper Title:
Pricing Issues in the European Automotive Market
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