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Pricing Strategy and Ecommerce Companies Selling Services
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Theory of Knowledge Essay research papers
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Ecommerce has changed the dynamics of the commercial environment. This 16 page paper looks at the use of pricing strategy for a company selling services through the internet. The paper considers the way prices are set, and includes consideration of aggressive pricing, elasticity, reactions to competitors, the pressure caused by disintermediation and the potential of contingency pricing. The bibliography cites 12 sources.
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Pages:
16
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Filename:TS14_TEpricestgye.rtf |
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Paper Title:
Pricing Strategy and Ecommerce Companies Selling Services
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