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Producing Innovative Products At Coke And Pepsi
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This 5 page paper discusses product innovations at PepsiCo and Coca-Cola. The essay focuses more on the innovations at Pepsi's Frito-Lay division and how these meet consumer demands. The essay then compares, briefly, how Pepsi met the non-carbonated beverage demands before Coke. Data regarding market shares are included. Bibliography lists 4 sources.
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Pages:
5
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Filename:MM12_PGppsck.rtf |
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Paper Title:
Producing Innovative Products At Coke And Pepsi
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