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Proposal: Southwest Expands To Australia
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This 8 page paper discusses the possibility of Southwest Airlines establishing service in Australia. The characteristics of the company that suggest it might be a good candidate for global expansion are presented. The marketing mix, using the 4Ps (product, price, place and promotion) is presented in terms of such an expansion. Australia is discussed briefly in terms of air travel and why this might be a good time for Southwest to make such a move. Bibliography lists 10 sources.
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Pages:
8
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Filename:MM12_PGswstau.rtf |
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Paper Title:
Proposal: Southwest Expands To Australia
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