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Proposing the Implementation of CRM in an Online Retail Firm
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Theory of Knowledge Essay research papers
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This 16 page paper considers the potential value implementing customer relationship management software to support increasing sales for an online retail company. The paper gives a brief a general overview of an online retail organization, and then presents an overview of the technology. The application of CRM is considered in terms of the benefits, how it fits in with the value chain, potential risks as well as enabling technology, potential approaches to implementation and associated costs. The bibliography cites 11 sources.
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Pages:
16
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Filename:TS14_TEretailcrm.doc |
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Paper Title:
Proposing the Implementation of CRM in an Online Retail Firm
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