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Public Communications at Gap and Ford Motor Company
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An 8 page paper discussing Gap’s sweatshop and Ford’s tire issues, and comparing the manner in which each company chose to address the problems before them. Ford was no more forthcoming about the matter than Gap was about the sweatshops, but it managed the problem in such a way that the public believed that Ford was acting on the problem as soon as it had become apparent. Bibliography lists 10 sources.
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Pages:
8
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Filename:CC6_KScommGapFord.rtf |
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Paper Title:
Public Communications at Gap and Ford Motor Company
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