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Pursuing the Customer Component of Total Quality Management
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A 21 page paper discussing the customer satisfaction aspect of TQM, which has been characterized as the least painful way to achieve the levels of efficiency necessary to gain and keep competitive advantage in today's increasingly competitive business climate. Its focus often is that of internal operations only with little regard for the customer's views of the organization's efforts, with a common result that the organization accomplishes fine internal advances but fails to impress customers and therefore increase business. Customer surveys can provide invaluable information in ways the firm can better serve its customers, thereby more surely growing its business. In this paper, ABC Company surveys a sample of 100 customers and makes valuable discoveries that have the potential of being beneficial to the company. Bibliography lists 27 sources.
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Pages:
21
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Filename:CC6_KStqmcust.wps |
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Paper Title:
Pursuing the Customer Component of Total Quality Management
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