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Quaker and Weetabix; Comparisons of Marketing Strategy
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This 5 page paper examines these two cereal companies who compete in the same markets with the same distribution channels but use very different marketing campaigns. The paper considers this in line with the 7 P's/ The bibliography sites 6 sources.
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Pages:
5
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Filename:TS14_TEcereal.wps |
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Paper Title:
Quaker and Weetabix; Comparisons of Marketing Strategy
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