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ROHM AND HAAS - NEW PRODUCT MARKETING
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This 7-page paper examines a Harvard Business School case study about the chemical company Rohm and Haas and introduction of its new product, MWX. The paper discusses why the marketing efforts were a failure and what the company should have done to make the product successful. Bibliography lists 1 source.
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Pages:
7
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Filename:D0_MTrohass.rtf |
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Paper Title:
ROHM AND HAAS - NEW PRODUCT MARKETING
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