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Responding to Aggressive Marketing
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This 5 page paper considers how one company may react when a competitor introduces a half price promotion. The paper considers the different marketing strategies that may be followed. To illustrate the points raised the example of Elvive in Italy is used, but the strategies are equally applicable to other scenarios. The bibliography cites 6 sources.
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Pages:
5
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Filename:TS14_TEaggmkt.rtf |
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Paper Title:
Responding to Aggressive Marketing
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