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Restaurant Franchising -- The Basics
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This 20 page report
discusses restaurant franchising and giving an overview of what
restaurant franchising is, what it involves, and what it
requires. Franchising is successful because of such things as
shared and cooperative advertising costs and beneficial economies
of scale achieved through increased purchasing power. The
franchisee purchases the right to run a business (the franchise
fee) which the franchisor has demonstrated to be successful.
Making it the franchisee’s business, as well as an “outlet” of a
much larger organization. The Uno Restaurant Corporation is also
profiled as a case study and an example of successful
franchising. Bibliography lists 20 sources.
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Pages:
20
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Filename:D0_BWfranch.wps |
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Paper Title:
Restaurant Franchising -- The Basics
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