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Reviews of "Increasing Customer Retention Potential" and "Marketing Myopia"
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A 3 page paper reviewing 2 articles. The customer retention article addresses the banking industry; the other is a 1998 assessment of nine types of myopia common to health care. Each has lessons for a wide range of industries, including the message that retaining a customer is far less costly than attracting and developing a new one. Bibliography lists 2 sources.
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Pages:
3
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Filename:CC6_KSmktArtRevKas.rtf |
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Paper Title:
Reviews of "Increasing Customer Retention Potential" and "Marketing Myopia"
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