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Revlon Case Study
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This 6 page paper is based on a case study supplied by the student. Revlon, the cosmetics company, are facing difficulties, with a high level of debt and decreasing market share. The company is examined, looking at the background of the organization and the use of a SWOT looking at the strengths, weaknesses, opportunities and threats the company faces. The paper incorporates a competitor matrix along with an IFE and an EFE matrix and makes strategic recommendations for the future. The bibliography cites 5 sources.
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Pages:
6
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Filename:TS14_TErevlon1.rtf |
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Paper Title:
Revlon Case Study
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