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Revlon's Marketing Strategy
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This key cosmetics firm is the focus of a 12 page paper on marketing strategy. Campaigns such as Charlie and Fire and Ice are highlighted as is the firm's recent push of its ColorStay line. A brief historical overview as well as a section on litigation with Jennifer Convertible is provided. Bad publicity as it concerns testing on animals is mentioned. Bibliography lists 10 sources.
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Pages:
12
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Filename:D0_Revstrat.wps |
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Paper Title:
Revlon's Marketing Strategy
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