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Richard Branson and the Virgin Group
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A 4 page paper assessing a case study of Virgin Group in 1998. The recommendation is that (1) Virgin organize its businesses according to a central core such as transportation, entertainment, hospitality and other categories into which present businesses fit; (2) identify five the company believes it can maintain a position of no less than third place in the industry; and (3) sell all remaining businesses. Bibliography lists 4 sources.
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Pages:
4
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Filename:CC6_KSmgmtVirgin.rtf |
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Paper Title:
Richard Branson and the Virgin Group
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