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Rolls Royce, Levi's and Strategy

 
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Rolls Royce, Levi's and Strategy

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A 12 page paper discussing relationship marketing at Rolls Royce, brand management at Levi Strauss and a general discussion of how and when organizations should change strategy. Rolls Royce has been able to increase its market share in aircraft engines, and Levi's has been able to reclaim shrinking market share. The paper discusses IBM as the example for good reasons in shifting strategy, using the company's 1993 announcement that it was abandoning the PC market in favor of electronic commerce. Bibliography lists 3 sources.
Pages: 12
Filename:CC6_KSrollsLevi.wps
Paper Title: Rolls Royce, Levi's and Strategy
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