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SERVQUAL and Managing Relationships with Customers
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This 28 page paper considers why relationship with customers are so important and hw this can be combined with the TQM tool of SERVQUAL. The paper uses the example of an intermediate school for the application of these two concepts. But this can equally apply to any service industry. The bibliography cites 52 sources.
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Pages:
28
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Filename:TS14_TEservqual.rtf |
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Paper Title:
SERVQUAL and Managing Relationships with Customers
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