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Saatchi and Saatchi
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This 5 page paper looks at the case of Saatchi and Saatchi and the way the company was turned around in the 1990’s following a downturn in business and the departure of the Saatchi brothers. The company used a balanced scorecard approach underlying the approach were financial goals that needed a customer service strategy to be implemented. The paper is based on a case study supplied by the student. The bibliography cites 5 sources.
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Pages:
5
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Filename:TS14_TEsaatchi.rtf |
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Paper Title:
Saatchi and Saatchi
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