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Sales Force and Channel Marketing Management at Charles Schwab and Merrill Lynch

 
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Sales Force and Channel Marketing Management at Charles Schwab and Merrill Lynch

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An 8 page paper discussing Charles Schwab & Company and Merrill Lynch are both financial services firms and can be regarded as competitors in their industries. Though they share many of the same characteristics such as broker compensation and transaction reporting as required by law, they target very different aspects of the market and have greatly different clientele. Schwab favors the individual investor, which Merrill Lynch prefers the institutional and particularly the global one. Bibliography lists 15 sources.
Pages: 8
Filename:CC6_KSSchwabMerL.wps
Paper Title: Sales Force and Channel Marketing Management at Charles Schwab and Merrill Lynch
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