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Sales Force and Channel Marketing Management at Charles
Schwab and Merrill Lynch
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The following document can be e-mailed to you TODAY! |
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An 8 page paper discussing Charles Schwab &
Company and Merrill Lynch are both financial services firms and can be regarded as
competitors in their industries. Though they share many of the same characteristics such as
broker compensation and transaction reporting as required by law, they target very different
aspects of the market and have greatly different clientele. Schwab favors the individual
investor, which Merrill Lynch prefers the institutional and particularly the global one.
Bibliography lists 15 sources.
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Pages:
8
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Filename:CC6_KSSchwabMerL.wps |
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Paper Title:
Sales Force and Channel Marketing Management at Charles
Schwab and Merrill Lynch
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