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Segmentation in Hotel Marketing
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A 10 page paper discussing market segmentation in the hospitality industry. Business all over the world has become more competitive than at any other time in the past, and it only increases in intensity. The hospitality industry is as affected as any; it is more affected than many. Any service company needs to address the same "four Ps" in marketing that product-oriented companies must use. Price, product, place and promotion all are integral to the successful marketing of services. In the end, the "product" of a service organization is a satisfied customer, and whether the customer is satisfied depends largely on the hotel's ability to properly segment its target market. Bibliography lists 11 sources.
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Pages:
10
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Filename:CC6_KShotelSeg.rtf |
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Paper Title:
Segmentation in Hotel Marketing
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