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Should the Bank Adopt a Strategy Providing Mobile Banking?
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Mobile banking is becoming a viable option for many banks. This 22 page paper looks at the potential of mobile banking and considers whether it is a strategy that should be adopted. The paper starts with an introduction, aims and objectives and gives a methodology based on a literature review. The literature defines mobile banking, considers the role of banks and looks at how mobile banking fits in with the traditional role of banks. The paper also discusses the advantages and disadvantages of mobile banking from the perspective of customer and the bank before reaching a conclusion. The bibliography cites 18 sources.
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Pages:
22
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Filename:TS14_TEmobbank.rtf |
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Paper Title:
Should the Bank Adopt a Strategy Providing Mobile Banking?
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