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Small Businesses in the International Environment
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This 13 page paper considers the following statement " many small companies are now moving away from a focus of domestic marketing and are labelling themselves as international players in a global market environment. However, many small to medium enterprises seem to 'crash and burn' due to the acute lack of knowledge about international marketing principles". The paper looks at how and why small businesses seek to develop internationally and why they may fail. The bibliography cites 20 sources.
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Pages:
13
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Filename:TS14_TEsmallbusint.rtf |
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Paper Title:
Small Businesses in the International Environment
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