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Solidifying Clearly Canadian's Position
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A 6 page paper discussing this company's need to expand both production and distribution to achieve greater profitability. The case is set in 1991, a recession year but also a time in which consumers were becoming increasingly comfortable with bottled water. Clearly Canadian marketed itself as bottled water, but its sugar content exceeded that of many colas. The paper recommends that the company continue establishing alliances with distributors while identifying and then acquiring smaller production firms in diverse geographical areas in North America. Bibliography lists 2 sources.
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Pages:
6
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Filename:CC6_KSclearCan.rtf |
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Paper Title:
Solidifying Clearly Canadian's Position
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