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Some Issues With Operating A Foreign Office
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An 6 page paper that considers specific aspects of and factors associated with operating a company's foreign office. The writer begins by reporting advertising campaigns of large corporations that where the meaning was not translated and incidents of cultural and language mishaps. The next section discusses the importance of emphasizing coordination with the head office at times and the local market at other times. Finally, the writer touches on the impact of the political and cultural setting on the operation of a company. Bibliography lists 8 sources.
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Pages:
6
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Filename:MM12_PGforof.rtf |
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Paper Title:
Some Issues With Operating A Foreign Office
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