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Source Credibility
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Mass Media Essay research papers
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This 4 page paper discusses what is meant by 'source credibility' and examines this concept making reference to communications theory and marketing and shows how source credibility can be used to influence TV audiences. The bibliography cites 2 sources.
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Pages:
4
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Filename:TS14_TEsourcred.rtf |
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Paper Title:
Source Credibility
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