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South African Breweries
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An 18 page paper discussing strategy as it applies to this company. South African Breweries (SAB) has been in existence for more than a century, but only took a global expansion view in the mid-1990s. Since that time, it has focused on entering emerging markets of the world to grow to be the world’s second-largest brewer. The purpose here is to evaluate SAB’s position in 2001; the methods it had used to attain that position at that time; and to make recommendations for future expansion into more highly developed markets. The paper includes a SWOT analysis, five forces analysis and a general discussion of strategy. Bibliography lists 17 sources.
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Pages:
18
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Filename:CC6_KSmgmtStratSAB.rtf |
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Paper Title:
South African Breweries
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