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Southwest Airlines' Future
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An 8 page paper discussing some of the pressures facing Southwest Airlines in 2005 and steps it could reasonably take to mitigate its business risks. Southwest still can claim no layoffs and no unprofitable quarters for all of its history, but most of the legacy carriers it competes with are operating under bankruptcy protection and at much lower costs. The paper recommends that Southwest preserve its all-important culture at all costs; increase fares; and expand into easily accessible markets as it waits for competitors to emerge from Chapter 11 protection and again come into the sights of the labor unions currently giving many deep concessions. Bibliography lists 7 sources.
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Pages:
8
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Filename:CC6_KSairSWAprom.rtf |
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Paper Title:
Southwest Airlines' Future
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