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Starbucks 2004
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A 7 page paper using a case to identify the most critical risks that Howard Schultz has taken with Starbucks, whether they were successful and why they were or were not. There are many risks to choose from, because it appears from the case that one of Schultz's favorite pastimes is taking risks. The paper identifies and discusses 8 identified risks. Bibliography lists 2 sources.
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Pages:
7
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Filename:CC6_KSstarbux2004.rtf |
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Paper Title:
Starbucks 2004
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