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Starbucks; Current Position and a Potential Future Strategy
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This 29 page paper examines the well-known company Starbucks. The paper starts with the background of the company, looking at its history and current position, discusses the vision and mission statements as well as the company values. An environmental analysis looks at the internal and external influences and the writer identifies the company's long-term objectives. Following this strategic alternatives are proposed which would help the company meet its long-term objectives, with the best potential strategy identified and implementation and financial projection presented for that solution. The bibliography cites 13 sources.
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Pages:
29
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Filename:TS14_TEfutstar.rtf |
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Paper Title:
Starbucks; Current Position and a Potential Future Strategy
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