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Starbucks; Past, Present and Possible Future
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This 12 page paper examines the history and development of Starbucks from its' beginnings in 1971 with a single store to a firm with a turnover in excess of $10,000 million and more than 15,000 stores across the globe. The way the firm competes, its core competence and issues such as marketing are all discussed. The bibliography cites 8 sources.
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Pages:
12
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Filename:TS14_TEstarpast.rtf |
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Paper Title:
Starbucks; Past, Present and Possible Future
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