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Starbucks in the UK; A Case Study
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This 5 page paper is a examination of Starbucks in the UK. The paper begins with a PEST analysis, looking at the political, economic, social and technological influences on the chain. The writer then considers how business may be increased during the slack periods and also looks at branding and positioning.
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Pages:
5
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Filename:TS14_TEstarb1.rtf |
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Paper Title:
Starbucks in the UK; A Case Study
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