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Strasser & Frank/Views on Consumerism
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A 15 page book review that compares and contrasts Susan Strasser's text Satisfaction Guaranteed, The Making of the American Mass Market (1989) and Thomas Frank's The Conquest of Cool, Business Culture, Countercult8ure and the Rise of Hip Consumerism (1998). The writer argues that these authors take very similar approaches to examining American culture and consumerism. Strasser pictures a "revolution" in consumerism that focuses on the period around the turn of the twentieth century. Frank posits that another advertising "revolution" occurred in the 1960s when advertisers co-opted the values of youth culture and made them their own. Both books are summarized and discussed. No additional sources cited.
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Pages:
15
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Filename:D0_khstfrad.rtf |
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Paper Title:
Strasser & Frank/Views on Consumerism
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