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Strategic Alliances; Wal-Mart in Japan
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A 6 page paper in two parts, one consisting of a memorandum addressing strategic alliance considerations, the other discussing Wal-Mart's attempts to enter the difficult Japanese retail market. In part I, the owner of technology of interest to the petroleum industry examines how it can make that technology available to worldwide refiners while avoiding entering the industry or giving up rights to the technology. The paper recommends that it form a strategic alliance with a US manufacturer, which will also provide skilled maintenance and repair personnel. The company sells license to the technology, retaining ownership of both the technology and the equipment. Part 2 discusses obstacles and opportunities that Wal-Mart faces in pleasing demanding Japanese consumers. Bibliography lists 1 source.
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Pages:
6
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Filename:CC6_KSstratPTI.rtf |
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Paper Title:
Strategic Alliances; Wal-Mart in Japan
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