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Strategically Shifting from Traditional to Customer-Based Marketing
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The following document can be e-mailed to you TODAY! |
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[
send me this term paper
] |
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An 11 page paper discussing the implications of making this change and the other benefits it can
bring. There is not all that much difference between the aims of traditional marketing and those of
customer-targeted marketing when considering the principles of good marketing. Competition
continues to increase for customers, and it also is increasing for customers' attention to marketing
messages. Wise, integrated data collection - followed by good use - is the foundation on which
the transition must be made. Bibliography lists 11 sources.
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Pages:
11
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Filename:CC6_KSmktgCustTar.wps |
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Paper Title:
Strategically Shifting from Traditional to Customer-Based Marketing
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