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Strategy Directions: Amazon.com in 1996 (2)
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Theory of Knowledge Essay research papers
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A 7 page paper discussing Amazon.com's position in 1996 and some of the options available to it. The paper identifies two primary problems: inability to physically handle books and consumers' mistrust of e-commerce sites to protect their private (i.e., credit card) information. The paper proposes solution to both problems and offers analysis according to Porter's Five Forces. Bibliography lists 4 sources.
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Pages:
7
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Filename:CC6_KSstratMgAmaz96-2.rtf |
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Paper Title:
Strategy Directions: Amazon.com in 1996 (2)
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