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Strategy Options for BSkyB and BT
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This 3 page paper considers what strategy options are available to BSkyB and BT now that they face greater competition as a result of the merger between NTL and Telewest. The options considered include the creation of loyalty schemes, strategic alliances, acquisitions and the development of strategic advantages.
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Pages:
3
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Filename:TS14_TEbskybbt.rtf |
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Paper Title:
Strategy Options for BSkyB and BT
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