|
|
 |
|
|
Strategy: Shifting from Traditional to Customer-Targeted Marketing
|
|
|
|
|
|
|
|
|
|
The following document can be e-mailed to you TODAY! |
|
|
|
|
 |
|
[
send me this term paper
] |
|
A 10 page paper discussing research-led strategy change from traditional to customer-targeted methods. The bottom line in making the shift from traditional to customer-targeted marketing lies in focusing on customers' true needs – rather than those assumed by the organization – and then aligning business processes and products to serve the needs of the customer, rather than serving the needs of the company. The paper reviews empirical research in three industry sectors (manufacturing, hospitality and health care) and provides an example of change made at Roche Diagnostics. Bibliography lists 11 sources.
|
|
Pages:
10
|
|
Filename:CC6_KSstratTradCustMkt.rtf |
|
Paper Title:
Strategy: Shifting from Traditional to Customer-Targeted Marketing
|
|
Is this paper the one?
Click Here to Order It Now
Not sure if this paper is right for you, return back to
|
|
|
If you still can't locate an Essay or Term Paper on your topic,
one of our professional writers can assist you with a Brand New
model Term Paper or Essay written specifically on your topic
as quickly as TODAY! |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|