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Strategy at H.J. Heinz Company
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A 7 page paper discussing strategy at this company. More than a century old, H.J. Heinz of "57 Varieties" fame now sports "57,000" on its
website. Indeed, its product line is extensive and includes Starkist tuna, Nine Lives pet food, frozen consumer foods, frozen foods for the commercial market and a wide variety of canned foods especially popular in the UK. Global since before World War I, Heinz has undergone some changes but remains strong and with sound plans for the future.
Bibliography lists 8 sources.
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Pages:
7
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Filename:CC6_KS-Heinz.wps |
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Paper Title:
Strategy at H.J. Heinz Company
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