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Strategy at Krispy Kreme
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A 20 page paper discussing Krispy Kreme, formerly one of the South’s best-known brands. The company has become national and even international in its scope during the past several years. The purpose here is to assess the strategy that has brought Krispy Kreme to the place it currently occupies in its industry. Includes industry analyses; company analyses; assessment under the Five Forces model; a SWOT analysis; functional strategies and other approaches. Bibliography lists 1 source.
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Pages:
20
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Filename:CC6_KSmgmtStratKKreme.rtf |
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Paper Title:
Strategy at Krispy Kreme
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