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Strategy at Southwest Airlines
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A 3 page paper in memo format discussing the strategy of the still-profitable Southwest Airlines. Southwest still has not had a losing quarter or year as of the end of FY2005, but maintaining that distinction becomes increasingly difficult as most of its legacy carrier competition operates from the protection of Chapter 11. From the beginning, it has been the strategy of Southwest Airlines to offer low fares, no frills service and an enjoyable work environment while seeking superlative levels of customer satisfaction. Traditional strategy remains the same at Southwest as it has been from the beginning, but the company appears to be positioning itself to expand into new markets and so increase profitability. Bibliography lists 4 sources.
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Pages:
3
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Filename:CC6_KSstratSWair.rtf |
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Paper Title:
Strategy at Southwest Airlines
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