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Strategy for a Travel Agency
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This 6 page paper, based in a case study provided by the student, designs a strategy for a small travel agent based ion their core competences and current competitive position in a difficult industry. The strategy proposes increased differentiation with the development of a niche market and a change in leadership style. The bibliography cites 2 sources.
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Pages:
6
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Filename:TS14_TEtravstrat.rtf |
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Paper Title:
Strategy for a Travel Agency
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