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Sustainable Competitive Advantage at Federal Express
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A 4 page paper examining competitive advantage at FedEx. Harvard's Michael Porter has maintained for 25 years that the primary source of competitive advantage lies in choosing to compete in ways that competitors do not, and FedEx certainly has done that with its acquisition of Kinko's. With its unfolding remote printing services, FedEx is positioning itself to encourage customers to ship less paper in ways that can allow FedEx to profit from the shift. Bibliography lists 3 sources.
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Pages:
4
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Filename:CC6_KSmgFedXsusCoAd.rtf |
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Paper Title:
Sustainable Competitive Advantage at Federal Express
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